USER EXPERIENCE DESIGNER
IN A WAITER'S SHOES.
USER EXPERIENCE DESIGNER IN A WAITER'S SHOES.
USER EXPERIENCE DESIGNER IN A WAITER'S SHOES.
Skill set that shapes customer experience strategies for hospitality.
Personas
Web Design
Prototyping
Quest Journey Mapping
Information Architecture
Data Driven Appraoch
Experience Strategy
Personas
Web Design
Prototyping
Quest Journey Mapping
Information Architecture
Data Driven Appraoch
Experience Strategy
By embracing a customer-centric and data-driven approaches, we can tackle common restaurant challenges together.
By embracing a customer-centric and data-driven approaches, we can tackle common restaurant challenges together.
By embracing a customer centric and data driven approaches, we can tackle common restaurant challenges together.
By embracing a customer centric and data driven approaches, we can tackle common restaurant challenges together.
By embracing a customer centric and data driven approaches, we can tackle common restaurant challenges together.
Most common challenges in restaurants.
Over the past year, I’ve worked with more than 10 restaurants across Sydney to discover the common issues holding them back.
By addressing these challenges, restaurants can improve performance, elevate customer satisfaction, and stand out in a crowded market.
Most common challenges in restaurants.
Over the past year, I’ve worked with more than 10 restaurants across Sydney to discover the common issues holding them back.
By addressing these challenges, restaurants can improve performance, elevate customer satisfaction, and stand out in a crowded market.
Non personalised service
In Sydney’s competitive dining scene, failing to recognize specific guest types results in missed opportunities to gain insight into what truly matters to your guests. Creating customer personas would provide an advantage by revealing guest behaviors, needs, and desires. Personas enable a customer-centric approach that helps drive sales growth and enhance guest satisfaction.
Ineffective staff training
Poor website presence
Not functional menus
Bottelnecks in restraunt proceses
Non personalised service
Ineffective staff training
Poor website presence
Not functional menus
Bottelnecks in restraunt proceses
Non personalised service
Ineffective staff training
Poor website presence
Not functional menus
Bottelnecks in restraunt proceses
Customer Experience Design solutions
to Solve Restaurant Challenges.
No two restaurants are the same. I adapt proven methods to your specific needs.
01
Personas
Personas enable a customer-centric approach by revealing guest behaviors, needs, and desires.
01
Personas
Personas enable a customer-centric approach by revealing guest behaviors, needs, and desires.
01
Personas
Personas enable a customer-centric approach by revealing guest behaviors, needs, and desires.
02
Web Design
Create authentic brand presence, enable data-driven decisions, amplify promotions by creating a functional website
02
Web Design
Create authentic brand presence, enable data-driven decisions, amplify promotions by creating a functional website
02
Web Design
Create authentic brand presence, enable data-driven decisions, amplify promotions by creating a functional website
03
Process mapping
Zoom out to enhance efficiency, reduce errors, and speed up service by eliminating bottlenecks and leveraging opportunities.
03
Process mapping
Zoom out to enhance efficiency, reduce errors, and speed up service by eliminating bottlenecks and leveraging opportunities.
03
Process mapping
Zoom out to enhance efficiency, reduce errors, and speed up service by eliminating bottlenecks and leveraging opportunities.
04
Menu Design
Increase sales and create decision making an enjoyable experience by creating a goals driven menu design.
04
Menu Design
Increase sales and create decision making an enjoyable experience by creating a goals driven menu design.
04
Menu Design
Increase sales and create decision making an enjoyable experience by creating a goals driven menu design.
05
POS Optimization
Many POS systems ignore usability, causing slow service and errors. I restructure content for smoother, faster, and more intuitive interactions.
06
Training Material
Develop and sustain staff knowledge to meet your venue’s standards with goal-oriented, structured, and multiformat training materials.
05
POS Optimization
Many POS systems ignore usability, causing slow service and errors. I restructure content for smoother, faster, and more intuitive interactions.
06
Training Material
Develop and sustain staff knowledge to meet your venue’s standards with goal-oriented, structured, and multiformat training materials.
05
POS Optimization
Many POS systems ignore usability, causing slow service and errors. I restructure content for smoother, faster, and more intuitive interactions.
06
Training Material
Develop and sustain staff knowledge to meet your venue’s standards with goal-oriented, structured, and multiformat training materials.
Work Process.
It’s structured and built to work in fast-paced environments to test ideas quickly, without heavy commitment.
01
Research
Collect quantitative and qualitative data.
Understand customer behaviors and business context.
Identify patterns, needs, and opportunities.
01
Research
Collect quantitative and qualitative data.
Understand customer behaviors and business context.
Identify patterns, needs, and opportunities.
01
Research
Collect quantitative and qualitative data.
Understand customer behaviors and business context.
Identify patterns, needs, and opportunities.
02
Define
Synthesize research into clear insights.
Create user personas and journey maps.
Frame core problems and experience gaps.
02
Define
Synthesize research into clear insights.
Create user personas and journey maps.
Frame core problems and experience gaps.
02
Define
Synthesize research into clear insights.
Create user personas and journey maps.
Frame core problems and experience gaps.
03
Ideate
Generate and explore potential solutions.
Collaborate through brainstorming and sketching.
Prioritize ideas based on impact and feasibility.
03
Ideate
Generate and explore potential solutions.
Collaborate through brainstorming and sketching.
Prioritize ideas based on impact and feasibility.
03
Ideate
Generate and explore potential solutions.
Collaborate through brainstorming and sketching.
Prioritize ideas based on impact and feasibility.
04
Deliver
Build and test low to high fidelity prototypes.
Gather feedback and iterate based on real use.
Deliver user-centered solutions that meet business goals.
04
Deliver
Build and test low to high fidelity prototypes.
Gather feedback and iterate based on real use.
Deliver user-centered solutions that meet business goals.
04
Deliver
Build and test low to high fidelity prototypes.
Gather feedback and iterate based on real use.
Deliver user-centered solutions that meet business goals.
Shape you restaurant with customer experience design!
Have an idea or challenge? Let’s talk.
Shape you restaurant with customer experience design!
Have an idea or challenge? Let’s talk.