Reimagining digital representation
Ezra Restaurant.
PC Europa, located in Vilnius’ business district, is evolving from a traditional shopping mall into a mixed-use lifestyle destination. The website redesign aimed to reflect this shift—appealing to modern professionals with a clean, functional, and emotionally attuned experience.
Industry
Hospitality
Scope of work
Website Design
Prototyping
Interactions
Problem
The old website didn’t align with the center’s new identity. It failed to serve core user needs or deliver the right first impression for a brand positioning itself as a curated urban hub, not just a retail space.
Problem
The old website didn’t align with the center’s new identity. It failed to serve core user needs or deliver the right first impression for a brand positioning itself as a curated urban hub, not just a retail space.
