Reimagining digital representation
This was a proposal for Anason Restaurant to refresh its outdated website. The goal was to reintroduce Anason digital presence with a design that feels as intentional, atmospheric, and represent the restaurant strong sides.
Industry
Hospitality
Scope of work
Website Design
Prototyping
Interactions
The current Anason website lacks functionality and interactivity. Its templated layout offers little emotional engagement and doesn’t reflect the vibrant atmosphere of the restaurant. For a brand built on aesthetic and cultural identity, the site fails to make a strong first impression or support the guest experience online.
Solutions
I designed a high‑fidelity interactive demo website that gives Anason a stronger digital presence. The new concept focuses on visual dominance, intuitive navigation, and reflects the elegance and atmosphere of the restaurant.
Opportunity
I analysed 18 restaurant websites across Barangaroo and found that 95% are outdated, templated, or non-functional. Anason has a clear chance to stand out with a modern, interactive website — a quick win to sharpen its competitive edge and convert more online visitors into guests.
